As the year comes to a close, we’re reflecting on our achievements and the great things that happened here at Fríant. Let’s take a quick look at some of our biggest moments of 2024!
NeoCon 2024 HiP Award
We were honored to receive our first-ever HiP Award from Interior Design at this year’s NeoCon for our Fala stool! For 11 years, the industry-leading publication, website, and events company has hosted their HiP Awards at NeoCon. These awards shine a spotlight on the products and people pushing boundaries and defining the future of design. On Sunday, June 9, our Fala won for the category of Workspace: Bench/Stool!
Receiving a HiP Award was a huge honor and a significant milestone for us. Having the Fala recognized by the greater design community is a testament to its quality, and we’re thrilled that Interior Design felt it was the best of the best in its category.
Following NeoCon, Interior Design featured the Fala in their 2024 Market Gallery, which is a collection of innovative, cutting-edge, and exceptional products at the forefront of design, from across this season’s top trade shows. We also gave away a few Falas in a raffle to a handful of lucky winners at our Iconic Office party in Chicago in June. They were a huge hit — check out some of the happy winners enjoying their Falas!
The Fala made major waves in 2024. Have you checked it out yet?
Investing in Leadership and the Future at Fríant
We are constantly looking ahead to new opportunities for growth and advancement, and this year that meant expanding our team. In the fall, we were thrilled to bring on Eric White, Director of Digital Marketing to help take us to new heights and into the future of Fríant.
Eric brings with him a wealth of experience and leadership, with a career spanning years with the The San Francisco Examiner as a reporter and editor, and then four years at Zazzle as the head of acquisition and retention marketing. With his vision, we’ve already identified exciting new directions we’re heading in and are tackling new projects to bring you even more of the Fríant you know and love — along with some new things on the horizon.
Earlier in the spring, we added Angela Marrujo Fornaca, Content and Social Media Manager to the Marketing team to lead our content marketing and social media strategy and creation. Angela’s career began in PR, and after four years she moved into content marketing, working primarily at tech startups in the fraud prevention and anti-money laundering space.
Fall 2024 Product Launch
From ReddiSpace to Dash to Novo and more, we launched a number of new products in the fall across many of our product lines. New offerings include:
- ReddiSpace ADA: The fifth in our ReddiSpace collection, the ADA size accommodates mobility needs with features such as an automatic door opener, an open floor, and flip-up seats.
- Novo top glass: Create a sense of privacy and division without making your team feel cut off from everyone else.
- Gallery panel expansion: Mid-run, L-shaped, new sizes and widths — we’ve got a variety of new gallery panels to help you create all sorts of workstation layouts that will work best for your team.
- New Interra tile options: Laminate tiles for our Interra system are now a standard option in our pricebook and can be ordered in 24”H and markerboard.
- Dash corner encasements: Everyone loves Dash, and now they love it even more because we’ve expanded the line to include corner encasements to fit snugly around the legs of our My-Hite desks for a clean, streamlined look.
There’s a lot more Fríant to enjoy this year, so make sure to reach out to us if you haven’t yet explored our new solutions!
Welcoming IIDA California State University, Sacramento to Fríant
The future of our industry lies with the young designers, craftsmen, and salespeople who are either already doing amazing work in their respective roles or who are on the threshold of beginning a fruitful career. We believe in doing our part to help guide these young people to success, so we were happy to welcome students from IIDA California State University, Sacramento to our San Leandro HQ in November.
Our very own rep, Melanie Bixler, took the students on a guided tour of our showroom, warehouse, and manufacturing and distribution center to show them firsthand what the furniture manufacturing process looks like from end to end. The students were given the opportunity to ask questions and get insight from Melanie, who has a rich history in sales and marketing leadership in our industry.
In addition, the students also got a look at our sustainability efforts and how we work to reduce waste in our production processes while ensuring the health and safety of our team. Again, we always have an eye to the future and wanted to give the students the info they need to advocate for greener industry practices.
While we had an exciting 2024, we can’t end the year without saying thank you to every one of you that helped make it possible. Your continued support and partnership are valued and appreciated, and we’re looking forward to continuing our collaboration into the future. There’s even more coming from Fríant in 2025 that you won’t want to miss. Be sure to follow us on LinkedIn, Instagram, and Facebook to stay up-to-date! See you in the new year.
