We launched an unforgettable three-day experience in Chicago’s Fulton Market, where we unveiled our 7,000+ sq. ft. pop-up showroom — a space that just days earlier was completely empty. What started as a blank, raw industrial space was quickly transformed into a dynamic showroom that combined raw character with thoughtful, purpose-driven design. It became the perfect backdrop to highlight the future of workplace environments. As a proud sponsor of Fulton Market Design Days, Fríant — in collaboration with Bentley Mills — brought together the design community to connect, collaborate, and preview coming soon products from both brands.
More Than Just an Event – A Transformation
This wasn’t just an event — it was a celebration of what’s next for Fríant. Our pop-up reflected the evolving role of design in today’s environments. What made it even more special? We transformed a raw, open space into an immersive experience — designed to inspire creativity, spark conversations, and highlight the future of the modern office.
A Space That Inspired
Designed to ignite creativity and encourage collaboration, every corner of the pop-up was purpose-built. We blended inspiration with function, creating a space that not only showcased future-ready workplace solutions but also stood as a testament to what’s possible when design and intent come together. Every corner of the pop-up was purpose-built to ignite creativity and encourage collaboration. We blended inspiration with function to create a space that not only highlighted future-ready workplace solutions, but also showed what’s possible when thoughtful design meets clear intent.
We welcomed hundreds of guests as the pop-up launched with a vibrant opening night party, complete with California-inspired cocktails, great bites, music, and community. The atmosphere was all about connection and creativity, setting the tone for three unforgettable days. To close out the experience, Friant and Bentley Mills brought the architecture and design (A+D) community back together for a relaxed “Hair of the Dog” brunch — a casual send-off with great food, refreshing drinks, and one more chance to connect before the week wrapped.
Sneak Peek: What’s Coming Soon from Fríant
The showroom offered an exclusive preview of upcoming products — thoughtfully designed to support the evolving workplace and redefine how we approach collaboration, privacy, and flexibility:
- Room in Room Solution: A freestanding solution for privacy and focus in open spaces
- The Rak – A refined take on minimal shelving and smart storage
- Torri – Sleek, architectural lines built for adaptable work settings
- Bazar – A modular benching system designed for collaboration
- PitStop – A intimate spot for quick meetings or focused solo work
Thoughtful Touches, Built for You
From thoughtfully curated furniture previews to subtle brand touches, every detail was designed to leave a lasting impression. We hope it reminded you that community-driven, purposeful design is at the core of everything we do.
Ready to reimagine your workspace? Contact your Fríant rep.
